Latest News

4 Points to keep you IN THE KNOW NOW with SEM’s

The SEMs (Socio-Economic Measures) reflect the realities of South Africa, which has one of the highest measures of inequality in the world. They meaningfully differentiate how people live, across a spectrum from poverty to affluence. They do not correlate with LSMs; they are a completely new set of measures.                          … Read more »

Marketers: ignore Radio at your peril

Few things are as nostalgic as the humble radio. It’s been an integral part of the South African fabric of life as well as marketing plans ever since the first commercial radio station, took to the airwaves in 1950. Radio was – and still is – a crucial communication medium in small communities, giving citizens… Read more »

TURNER chooses Mediamark as media sales representative for its key TV channels in South Africa

Mediamark is thrilled to announce an exciting new partnership with TURNER in South Africa. This partnership will offer Mediamark clients access to advertising solutions on the iconic, high-quality channels: TCM – Powered by Movies, Cartoon Network and Boomerang. “We are extremely excited to work with TURNER and its prestigious brands” says Werner Lindemann Managing Director… Read more »

Regulatory shifts bring risks and opportunities for brands and media owners

By Werner Lindemann, MD of Mediamark If you work in media, marketing and advertising today, you are probably dedicating much of your time to keeping up to date with how a changing compliance landscape will affect your interactions with consumers. The legislative and regulatory environment has evolved at a rapid pace over the past decade,… Read more »

Marketers in Africa should leverage mobile as amplifier By Werner Lindemann, MD of Mediamark

African consumers are spending more time and more time on their mobile screens as their adoption of social media, mobile commerce and mobile video accelerates. The result is that mobile is rapidly outpacing traditional channels such as television and print as the medium of choice for accessing information and entertainment. Given the mobile phone’s central… Read more »

Mediamark appointed as a Vodacom Strategic Sales Channel Partner

Vodacom ‘On the Line’ has announced Mediamark as a Strategic Sales Channel Partner representing its Mobile and App channels, including SMS; Please Call Me’s; MMS; Video and a wide range of other exciting Vodacom advertising products. South Africa truly is a mobile nation, boasting over 80 Million mobile connections and approximately 150% penetration into the… Read more »

Off The Beat ‘n Track!

Off The Beat ‘n Track was a massively successful event Presented by Jacaranda and Tracker on Saturday, 8 April 2017. Close to 5000 people, more than 2000 of which were riders, flocked to Irene, Pretoria for the first ever Off the Beat ‘n Track. We have attached a few of the highlights of the event…. Read more »

Is your brand ready for the 30 hour media day

The world of media is changing at a rapid pace as consumers’ attention is fragmented across multiple channels and devices. This is not a new trend – people have been talking about it for 15 years or more – but it is accelerating as screen usage on mobile devices takes up more and more of… Read more »

Radio is more important than ever in the mix

The full year release of the new BRC RAM data will confirm that radio is more important than ever in the mix Lerlynn Latief, Head of Media & Market Intelligence at Mediamark, says the time has come for a reassessment of the value of radio in the marketing mix. The Broadcast Research Council of South… Read more »

Mediamark aims to put the SA media and marketing industry “In the KNOW”

MEDIAMARK LAUNCHES IN THE KNOW NOW Mediamark has launched a new skills development and knowledge sharing initiative called In the KNOW NOW, with the aim of keeping marketers and media planning professionals at the forefront of the latest industry trends whilst upskilling young media practitioners. “The media industry is going through an era of rapid… Read more »